Privacy Policy

Effective Date: January 1, 2025

At True North Marine Services, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.truenorthmarine.net, interact with our services, or engage with our advertisements on platforms like Facebook (operated by Meta Platforms, Inc.). This policy applies to all visitors, users, and others who access our website or provide information to us.

We comply with applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other relevant regulations. By using our website or submitting information through our forms or ads, you consent to the practices described in this policy.

If you do not agree with the terms of this Privacy Policy, please do not access the site or provide us with your personal information.

1. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked with a particular consumer or household ("personal information"). The types of information we may collect include:

  • Directly Provided Information: Personal details you submit, such as your name, email address, phone number, address, or payment information, when you fill out contact forms, sign up for newsletters, make purchases, or respond to our Facebook Lead Ads (e.g., Instant Forms).
  • Automatically Collected Information: As you navigate our website, we may collect information about your device and browsing activities, including:
    • IP address, browser type, operating system, and device identifiers.
    • Usage data, such as pages viewed, time spent on pages, and referral sources.
  • Information from Third-Party Sources: We may receive information about you from Meta (e.g., via Facebook Pixel or Lead Ads) or other advertising partners, including demographic data, interests, and behaviors for retargeting purposes.

For users in the European Economic Area (EEA), United Kingdom, or other regions with similar laws, we collect this information based on your consent, our legitimate interests (e.g., improving services), or to fulfill a contract.

2. How We Use Your Information

We use the collected information for the following purposes:

  • To provide and improve our services, including processing inquiries, fulfilling orders, and personalizing your experience.
  • For marketing and advertising, such as sending promotional emails, newsletters, or retargeting ads on Facebook and other platforms based on your interactions.
  • To analyze website traffic and user behavior to optimize our content and ads.
  • To comply with legal obligations, prevent fraud, and enhance security.
  • For lead generation through Facebook Lead Ads, where we use submitted data to follow up on your interest in our products or services.

We will not use your information for purposes incompatible with those described here without obtaining your additional consent.

3. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies to enhance your experience and deliver relevant advertising. A cookie is a small text file stored on your device that helps us recognize you and track your preferences.

  • Essential Cookies: Necessary for the website to function properly (e.g., session management).
  • Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
  • Advertising Cookies: Used for targeted ads, including the Facebook Pixel, which tracks your actions (e.g., page views, add-to-cart events) to show you personalized ads on Facebook, Instagram, and other Meta services. This enables retargeting and conversion tracking.

We use the Facebook Pixel to collect data about your visits and interactions, which is shared with Meta for ad optimization. You can learn more about Meta's use of cookies in their Cookies Policy.

Before placing non-essential cookies or trackers, we obtain your consent via a cookie banner on our site. You can manage your preferences at any time through the cookie settings tool. Additionally, you can opt out of personalized ads on Facebook by visiting their Ad Preferences page.

4. Sharing Your Information

We do not sell your personal information. However, we may share it with trusted third parties under strict confidentiality agreements, including:

  • Meta Platforms, Inc.: To deliver and measure the effectiveness of our Facebook ads, including through the Facebook Pixel, Lead Ads, or Conversion API. This sharing allows Meta to target ads based on your interactions and provides us with aggregated insights.
  • Service Providers: Such as email marketing tools (e.g., Mailchimp), CRM systems (e.g., HubSpot), payment processors (e.g., Stripe), and analytics providers, who assist in operating our business.
  • Legal and Regulatory: If required by law, such as in response to a subpoena or to protect our rights.

For international transfers (e.g., to the U.S.), we use appropriate safeguards like Standard Contractual Clauses to ensure your data is protected.

5. Data Retention and Security

We retain your personal information only as long as necessary for the purposes outlined in this policy, or as required by law (e.g., 12-24 months for analytics data). You can request deletion at any time (see Section 6).

We implement reasonable security measures, including encryption, firewalls, and access controls, to protect your information from unauthorized access, alteration, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the data we hold about you.
  • Correction: Update inaccurate or incomplete information.
  • Deletion: Request removal of your data (subject to legal exceptions).
  • Opt-Out: Withdraw consent for marketing communications or cookie tracking. Use the unsubscribe link in emails or our cookie banner.
  • Portability: Receive your data in a structured format.
  • Restriction/Objection: Limit processing or object to certain uses (e.g., for direct marketing).

To exercise these rights, contact us at truenorthlandingsllc@gmail.com. We will respond within 30-45 days (or as required by law). For CCPA purposes, we do not sell personal information and provide opt-out mechanisms for sensitive data sharing.

Residents of certain jurisdictions (e.g., California) can also designate an authorized agent to submit requests on their behalf.

7. Children's Privacy

Our services are not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we become aware of such collection, we will delete it promptly.

8. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and, where appropriate, via email. Your continued use of our services after changes constitutes acceptance of the revised policy.

9. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact our Data Protection Officer at:

True North Marine Services
Email: truenorthlandingsllc@gmail.com

For complaints, you may also contact your local data protection authority (e.g., ICO in the UK or CNIL in France).

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