Gulf Shores is home water for True North Marine Services. Between the Intracoastal Waterway, Little Lagoon, and the runs down toward Fort Morgan, boats here see plenty of sun, salt, and sand — and a deck that gets slick or scorching hot doesn’t hold up to it. We build custom MarineMat boat decking from our Elberta shop, about 20 to 25 minutes from Gulf Shores, and every job is scanned, cut, and installed under our own roof.
True North Marine is a MarineMat Platinum approved fabricator, so nothing about your deck gets farmed out — the scan, the design, the cutting, and the install are all ours.
Why Gulf Shores boaters pick custom boat flooring
Between family center consoles headed out to the Gulf, bay boats working Oyster Bay and Bon Secour Bay, and pontoons cruising the Intracoastal on a weekend, Gulf Shores boats carry a lot of bare feet and wet swimsuits across the deck. That’s the everyday wear that pushes most owners toward custom boat flooring instead of living with cracked gelcoat or worn-out non-skid. MarineMat’s closed-cell EVA foam is cushioned, stays noticeably cooler underfoot than fiberglass in the sun, grips wet or dry, resists mold and mildew, and rinses clean with a hose once you’re back at the ramp.
MarineMat carries a 3-year warranty against defects, and it comes in dozens of colors and patterns — Marina Blue, Gulfstream, Charcoal, and teak-look tones among them — plus inset borders and custom logos or names. Anyone who’s been hunting for SeaDek-style decking around Gulf Shores is really describing MarineMat; it’s the only brand we install. Browse the options on our products page, or read more on our boat decking page. We also build matching cooler tops and helm and dash pads.
From free measure to finished deck
Every project starts with a call or text describing your boat and a few photos, which gets you a free measure and quote. Once you approve and sign off, we book your TrueFit scan so the fit accounts for every hatch, cleat, and console edge. From there you pick your colors and pattern, and we cut the MarineMat in house on our own CNC and laser equipment. The full breakdown is on our process page. When it’s time for the scan and install, our crew can meet you at the marina, or you can haul the boat to our secure 45-acre facility in Elberta instead.
Gulf Shores water, bow to stern
- Bay boats and skiffs working the shallows of Oyster Bay and Bon Secour Bay.
- Family center consoles running the Intracoastal Waterway or heading out toward the Fort Morgan side.
- Pontoons anchored up in Little Lagoon on a Saturday afternoon.
Also serving nearby towns
Along with Gulf Shores, we also serve boat owners in Orange Beach, Foley, and across the bay in Fairhope.
Gulf Shores MarineMat FAQ
True North Marine is a MarineMat Platinum approved fabricator. A few quick answers before you pick up the phone.
Do you install custom boat flooring in Gulf Shores?
Yes. Every custom boat flooring project for a Gulf Shores boat is scanned, designed, cut, and installed by our own crew, start to finish.
Is MarineMat the same as SeaDek?
Both are EVA foam boat decking. True North installs MarineMat only, custom designed and fabricated in house for each boat.
Does my boat have to come to the shop?
It doesn’t have to. Our crew is glad to meet you at the marina for the scan and install, or you’re welcome to haul the boat up to our secure 45-acre facility in Elberta.
Start with a free measure and quote
If your Gulf Shores deck is due for an upgrade, call or text (251) 289-9891 with your boat’s make, model, and a couple of photos for a free measure and quote. Our crew will meet you wherever the boat sits, or you’re welcome to bring it to 12630 Co Rd 87, Elberta, AL 36530. Reach out first through our contact page, or check our FAQ page for the basics.